Digital Marketing For The Healthcare Industry

Published At: 14 Feb 2022
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Digital Marketing For The Healthcare Industry

No matter the type of industry, services, or products offered, the rising trend of Digital Marketing cannot simply be ignored. If we look at online presence a few years back, companies mainly required a website and a Facebook page.

But if we jump back into the present day, it is quite tedious to keep in tandem with the ever-evolving digital universe.  It is common knowledge that almost all successful businesses no matter the size has an online presence.

The constantly improving technologies and marketing tools force marketers to adapt to the current changes to allow their organizations to remain on top. After all, if you are lagging behind the developments, or haven’t adapted, you will be left behind.

According to a recent report, out of 20 Google searches, one search will be related to healthcare. Many people go online to search for information and solutions for their health issues.

In former times, word of mouth played a pivotal role when it came to marketing; recommendations from various sources would influence people’s decisions when choosing a doctor.

If you look at the amazing study Google conducted partnering with Compete, Inc. named The Digital Journey to Wellness: Hospital Selection you will be able to view some great highlights.

Here are a few of them:

  • 84% of patients use both online and offline sources for hospital research
  • Search drives nearly 3x as many visitors to hospital sites compared to non-search visitors
  • Patients primarily search on symptoms and condition terms towards the moment of conversion
  • 44% of patients who research hospitals on a mobile device scheduled an appointment
  • 53% of patients who did not watch a hospital video were unaware they existed
  • 77% of patients used search prior to booking an appointment 
  • 21% booking via computer or mobile app/browser 

Below mentioned are a few of the tools that are widely used for Digital Marketing in the healthcare industry for efficient results.

Search Engine Optimization

Most of us are guilty of trying to diagnose medical issues by searching through websites and blogs. Once we type in a search phrase, we are presented with a  bundle of information that is related to our search phrase. SEO helps target an audience who are actively searching for the information or services provided by you and then drives them towards your website/blog.

Social Media Marketing

It's no secret how powerful the current social media platforms are with a thriving number of users that keeps increasing daily. Having access to networks such as Facebook, Twitter, Instagram, etc.
can help you reach out to the masses and increase brand awareness, recognition and loyalty. Social media marketing will help keep your brand relevant among competitors.

Email Marketing

Reach out to current patients or people interested in your services with a personalized touch through email marketing. Send out more information inclusive of links that will take the reader to the hospital website.

Pay Per Click Ad Campaigns

Typically, healthcare industries run various forms of advertising. Traditional marketing methods such as newspaper/TV ads, banners, pamphlets distribution, etc. are less effective and can be a costly affair compared to digital marketing.

While being cost-effective, PPC advertising can also help you reach a wider platform and avoid targetting people in general and instead focus on advertising to people that match specific qualities such as age, location, etc.

When advertising on search engines such as Google, you also get the opportunity to manage your budget, location, and time scheduling of the ad anytime and anywhere.

KDM is an experienced Digital Marketing Agency in Karachi, that offers comprehensive, custom-made digital marketing solutions to support your business growth by tuning into your market, targeting your audience, and tracking competition.
Contact us today and start getting the results you are looking for with strategies that are made specifically for the industry you belong to.