Gaining traffic on Facebook is, and will likely continue to be, the most effective approach for most eCommerce brands to use when driving web traffic to their site and developing an audience of their customers and fans.
This is especially true for lifestyle, and business-related businesses skilled at producing exciting and sharable content, as they are more likely to succeed in the marketplace.
There is a good chance that you already have your Facebook page up and running and are now regularly sharing content with the people who follow your page. However, does this effort increase the number of sales that you make?
Ideas to Grow Your Business on Facebook?
If you want to expand your business's reach on Facebook, check out our top 10 recommended strategies.
- Use Visuals that Drive Traffic to Facebook
You must first communicate with your audience to attract visitors and grow your business on Facebook. Also, you probably know that Facebook posts with visuals perform better.
Suppose you share images of your products on Facebook. In that case, you should think about adding a description that reads something like "New," "Available," or "Autumn-Winter 2022 Collection," and you should also consider superimposing the caption over the photo. Doing so will provide the image with additional context, making it easier to comprehend briefly, thanks to your efforts.
- Sell the Lifestyle Attached to Your Products
To attract more people to your Facebook page, you should know that making visually appealing content is more than selling stuff. Furthermore, you are marketing not just the products but the way of life that goes along with them.
To put it another way, you should publish images on your website that demonstrate examples of your store's ideal client utilizing your products in a setting appropriate for your brand and your specialized market.
Using other items in your product photographs that aren't direct competitors but are still "trending" is another fascinating technique to inject more traffic on Facebook. You should consider doing this if you want to grow your business.
- Create Collages of Your Products
Honestly, your followers are probably tired of seeing the same product photographs on your feed daily. Create aesthetically appealing collages that group together elements that are related to one another to make your pictures more intriguing to look at.
You may also use this method to offer style recommendations or practical tips on how other items can complement yours in a good way.
- Conduct Concepts on Your Facebook Page
According to the survey findings, 42 percent of Facebook users "like" a brand simply hoping to receive promotional offers such as coupons or price reductions. In other words, you should give your Facebook fans discounts because that is precisely what they wish to obtain from you.
An excellent method to engage your audience while also introducing new prospective buyers to your page, contests are a fun way to do both.
- Make Seasonal Discounts Offer
Getting individuals to act in your favor by providing them with opportunities to save money during the year can be a very effective strategy.
Additionally, if you set a cut-off date for the discount being offered, sales will skyrocket directly from this trigger, which consistently produces excellent outcomes.
GoDaddy has taken the following action on its Facebook profile: seeing that Black Friday is drawing ever closer, the company has decided to encourage engagement on Facebook Spain by offering a unique pre-Black Friday promotion discount.
- Set up Instant Reply on FB Messenger
When you create a Facebook Page, you will have the option to turn on instant replies. Even though this may appear to be a large amount of work to maintain, Facebook allows you to set an "away" message for when you aren't available, as well as a list of responses to frequently asked questions that will be provided automatically according on the nature of the query.
You also can use a third-party bot to perform the duties of a customer service assistant. When you enable messaging, you create a fantastic chance to get direct feedback from your clients. This content is available for you to use as a jumping-off point for your posts, videos, and stories.
- Post Engaging and Relevant Content
Get rid of the business jargon and talk to your audience as though they are individuals if you want to stand out from the crowd. Publish material that delivers value for your customers by resolving their issues, amusing, enlightening them, or otherwise meeting their requirements.
See other brands and companies doing well in your field to get some ideas. How are they establishing a connection with their target audiences? Then develop a solution of a similar nature for your company.
- Utilize Facebook Ads and Boost Posts
Don't be hesitant to promote some of your posts, especially the ones that get a lot of engagement, or to start an ad campaign on Facebook. Although the costs of Facebook advertising have increased over the years, they are still significantly less expensive than a campaign in a newspaper and substantially more targeted.
Choose your target audience by categorizing them according to gender, age, geography, hobbies, and behaviors. It is astonishing how granular the data is and how focused you can be to ensure that your content is only being shown to people interested in your company or brand.
- Be Consistent
Maintaining a steady stream of posts on your Facebook fan page is essential for keeping your visitors and followers engaged and showing that your page is still alive.
You should publish depending on the type of company you run, but as a rule, if you want your business profiles to go far and gain notoriety for your brand, it is recommended that you publish daily, or at least five days a week.
It will be much simpler for your followers to turn into clients in the not-too-distant future if you keep them informed about you daily and make it easy for them to remember who you are.