Getting
first-page visibility is a goal of every other online business. However, Google
is smart enough to change its ranking tactics constantly. To provide a better
user experience, Google keeps updating its algorithm. You need to understand
its recent changes and adjust your SEO plans accordingly.
Let us
check out the current trends for your search engine
optimization strategy:
1- Google
EAT Score
EAT is
an abbreviation of Experience, Authority, and Trust. Google wants all these
three factors to be in the content.
Experience
The
experience that readers get from your content is now a ranking factor. Beware,
no more fluff, and generic content will work. Try to incorporate content that
satisfies the pain point of your audience. For that, you need to research the
audience, stay relevant to the topic, and provide useful information.
Authority
Don't
compromise in making your site highly authoritative. It means there should be
no gap in updating fresh and knowledgeable content. Likewise, getting cited by
other authoritative sites is a good sign.
Trust
Your
content should reflect the first-hand experience of the author. It means that
besides having a good tone, it should reflect the author's core knowledge about
the subject.
2- Structured Data
Another
trending tactic is the use of structured data. Website owners are trying their
best to make search engines understand the content of their web pages. For
this, structured data is highly useful. It translates the content into codes
through schema.org. Since search engines easily comprehend the coded language,
they use the content to show the search results.
3- Video Content
Among
other visuals, videos have become increasingly popular. Be it a social media
platform or a website, brands are incorporating more and more videos. The core
reason is to boost engagement, increase visibility, and attract more
leads.
You must
have seen explainer videos with short, simple, and informative content. The
sole purpose of these videos is marketing. Since users see before they read,
video content gets more visibility.
4- Author's Authority
With the
rise of content AI tools, it has become essential to produce more human-like
content. Google wants to make sure that real humans create the content. Besides
focusing on more natural and unique content, SEO experts are now giving prime
importance to the author's authority.
Here are a few useful strategies for it:
- Including an
author's bio to show the author's experience
- Adding a link to
the author's social media accounts
- Assembling all articles from the same author on one page and linking the page to the content
5- AI SEO Tools
Thankfully,
SEO experts can automate things through various SEO tools. These tools are more
helpful for less SEO- savvy business owners. They help you easily audit a site
and know the necessary optimization requirements. That is how you can save time
and focus more on the key business areas. One of these tools is
SearchAtlas.
All in all, search engine optimization trends are rapidly changing. You must follow current Google updates to get a distinctive online identity. Karachi Digital Marketing Agency can help you out. We have an experienced SEO squad to help businesses achieve their digital goals.