Getting first-page visibility is a goal of every other online business. However, Google is smart enough to change its ranking tactics constantly. To provide a better user experience, Google keeps updating its algorithm. You need to understand its recent changes and adjust your SEO plans accordingly.
Let us check out the current trends for your search engine optimization strategy:
1- Google EAT Score
EAT is an abbreviation of Experience, Authority, and Trust. Google wants all these three factors to be in the content.
The experience that readers get from your content is now a ranking factor. Beware, no more fluff, and generic content will work. Try to incorporate content that satisfies the pain point of your audience. For that, you need to research the audience, stay relevant to the topic, and provide useful information.
Don't compromise in making your site highly authoritative. It means there should be no gap in updating fresh and knowledgeable content. Likewise, getting cited by other authoritative sites is a good sign.
Your content should reflect the first-hand experience of the author. It means that besides having a good tone, it should reflect the author's core knowledge about the subject.
2- Structured Data
Another trending tactic is the use of structured data. Website owners are trying their best to make search engines understand the content of their web pages. For this, structured data is highly useful. It translates the content into codes through schema.org. Since search engines easily comprehend the coded language, they use the content to show the search results.
3- Video Content
Among other visuals, videos have become increasingly popular. Be it a social media platform or a website, brands are incorporating more and more videos. The core reason is to boost engagement, increase visibility, and attract more leads.
You must have seen explainer videos with short, simple, and informative content. The sole purpose of these videos is marketing. Since users see before they read, video content gets more visibility.
4- Author's Authority
With the rise of content AI tools, it has become essential to produce more human-like content. Google wants to make sure that real humans create the content. Besides focusing on more natural and unique content, SEO experts are now giving prime importance to the author's authority.
Here are a few useful strategies for it:
- Including an author's bio to show the author's experience
- Adding a link to the author's social media accounts
- Assembling all articles from the same author on one page and linking the page to the content
5- AI SEO Tools
Thankfully, SEO experts can automate things through various SEO tools. These tools are more helpful for less SEO- savvy business owners. They help you easily audit a site and know the necessary optimization requirements. That is how you can save time and focus more on the key business areas. One of these tools is SearchAtlas.
All in all, search engine optimization trends are rapidly changing. You must follow current Google updates to get a distinctive online identity. Karachi Digital Marketing Agency can help you out. We have an experienced SEO squad to help businesses achieve their digital goals.