up a donation website is not enough to boost virtual fundraising. You face many
challenges every now and then. Sometimes, a poor user experience and an
incompetent design becomes a huge hurdle and fails to deliver the fundraising
focusing on a few website elements can
reap fruitful results. You can enhance donor relationships, encourage people to
donate online, showcase success stories, and whatnot.
the right tricks and tactics can inspire donors in no time, compelling them to
donate to their favorite cause. And when the process is simple and
straightforward, there is no difficulty at all.
what these ideas are?
here to help you with some innovative strategies for online fundraising. Here
are our top 5 recommendations for you:
Create a Grateful Patient’s Page
receiving life-changing treatments, individuals and their families wish to
express gratitude. Their satisfaction and successful life-changing treatments
recovery serve as evidence of your work. Creating a separate page for
highlighting these achievements is a helpful tip for motivating new donors.
Here are a few suggestions for creating this page:
- Highlight the giving
in each program.
- Share which healthcare
experts were involved.
- Use visuals to add an
- Keep a soft and
empathetic tone when creating content.
- Add an option to
donate directly from this page.
- Do not forget to add call-to-action buttons.
Design a Stellar Donation Form
on your website requires critical attention – the donation form.
reaching this page have already made up their minds to donate. To keep their
motivational level high and maintain engagement, showcase the creativity that
can enhance visual appeal.
is to incorporate background imagery to highlight your mission. For instance,
healthcare fundraisers can display medical camps, awareness campaigns, distribution
of medical aid, etc.
is this, but other donation form elements should also be appealing yet
intuitive. A self-explanatory form with simple details and suggestions for
quick actions can make things easier for a donor. At the same time, a unique
yet impressive design can inspire donors to take immediate action.
a few suggestions for your online fundraising form:
- Accept payment through
multiple payment options.
- Give an option of
- Give the option of
- Display a thank you
message once donors complete filling out the form.
- Add an option of
covering the processing fee from the donor’s side to receive 100%
- Avoid adding too many
fields and stick only to the necessary requirements.
- Include a call to
- Mention proof of security by displaying a security badge.
Focus on Mobile Giving
have a good idea about the massive traffic coming through mobile devices.
According to stats, it is above 50%. It means if you don’t focus on mobile
giving, you will regret missing out on a bundle of opportunities.
why create a mobile-responsive design for your donation website. It will adjust
as per the screen of mobile devices, leaving a significant impact on people
visiting your site through smartphones.
find out some more perks of this design:
- It increases the
probability of recurrent donations due to ease and convenience.
- It enables the donors
to donate even on the go.
- Donors can view all
the suggested amounts.
- It gives the donors an intuitive experience and helps maintain long-term relationships.
Create a Fundraising Web Store
from taking direct donations, entice donors with your fundraising web store. It
will give them an extra option and boost engagement. Appreciate donors who
visit your website to check out the web store, which is your virtual fundraiser.
getting started with a web store is not at all difficult. You just need to keep
a few things in mind. Some of them include:
Find a Reliable Product
many product fundraising companies are present to assist you. You can research
the products and profit margins of some good companies and choose the one that
looks the best.
also look at the products they offer and their past performance. This way, you
can streamline your process without any difficulty.
Choose Products that can
essential thing for the product selection phase is choosing the right products.
Try to opt for products that can somehow relate to your cause. For instance, if
you provide medical health services, products like instruments, machines,
apparatus, etc, can be the right choices for you.
remember to consider the target audience. See which medical equipment is more
related to your audience and their needs.
Promote your Store
a store will be useless if you don’t promote it. Let previous donors know about
your products through a direct message or use social media to make an
also hit emotions through interactive and touchy videos. Likewise, sharing
images of your past performance and letting others know about your success
stories can also leave a lasting impression.
Use a Data-Driven Dashboard
insights into your data becomes difficult when you have a huge donor base. You
can make it easier with a data-driven dashboard. This way, knowing the impact
of your campaigns will be a matter of minutes.
Here are a few benefits of a data-driven dashboard:
- Knowing about
- Knowing about the
highest donation amounts.
- Understanding the
impact of incorporating new elements on your website.
- Analyzing the result of each campaign.
you can do targeted messaging with the help of this data. It will save time and
help you reach the right audience with minimal effort.
Be it a
web store or a dedicated page for grateful patients, a data-driven dashboard,
or a mobile-friendly web design, every element plays a vital role in delivering
an exceptional user experience. Once you successfully design an impressive
website, you can propel online fundraising with a solid revenue stream.
If the above strategies look challenging, get in touch with Karachi Digital Marketing agency. Our team can come up with a creative design solution for your website.