Category: Website Development & SEO Strategy SHINE Humanity is a global nonprofit committed to delivering accessible healthcare to underserved communities. They partnered with KDM Agency to enhance their digital presence and better reflect their impact online. The project was rooted in amplifying their reach, improving user engagement, and creating a platform that connects with donors, volunteers, and stakeholders. This initiative added to our expanding marketing project portfolio and is a strong example of our commitment to mission-aligned digital transformation.Project Overview
Date: 21st Feb, 2022
When SHINE Humanity came to us, they were dealing with several digital roadblocks:
They needed a digital infrastructure that could scale their mission, drive more traffic, and effectively guide donors, partners, and volunteers toward action.
We redesigned SHINE’s website with a strong focus on user experience, emphasizing a clean layout, mobile compatibility, and straightforward navigation. The new structure makes it easy for visitors to donate, volunteer, or explore SHINE’s impact, all while maintaining accessibility standards and a visually engaging presentation.
Alongside the redesign, we carried out a complete SEO overhaul. Our work focused on high-intent keywords, improved metadata, structured internal linking, and rich schema integration. This helped lay the foundation for long-term search visibility and consistent organic growth beyond the site launch.
The impact of our collaboration with SHINE Humanity was both measurable and transformational:
Organic traffic showed a steady upward curve over the course of several months, reflecting stronger keyword positioning and improved user engagement. With a streamlined website and technically optimized SEO foundation, SHINE Humanity has become significantly more discoverable and credible in the digital nonprofit space. This transformation illustrates how aligned digital strategy can unlock growth, trust, and long-term visibility for purpose-driven organizations.
