Project Overview
Category: SEO, SMM & Website
Client: Jan 2020
Springfield Medical Clinic is a trusted primary care provider based in Ohio, offering comprehensive medical services to families and individuals across the region. SMC partnered with KDM Agency to expand their digital footprint through a focused SEO strategy and consistent social media marketing efforts. The goal was to drive patient engagement, increase appointment bookings, and improve search visibility in a competitive local healthcare market. This collaboration adds to our marketing project portfolio and reflects the value of a combined organic and content-led approach in our SEO and SMM projects.
Before onboarding with KDM Agency, Springfield Medical Clinic was experiencing:
They needed a marketing solution that balanced authority building with community connection, anchored by both search rankings and real-time engagement.
Our SEO team began by optimizing technical elements across the SMC website, including metadata, internal linking, mobile performance, and structured schema. We then created a targeted content plan, built around frequently searched medical conditions and services offered by the clinic.
On the social side, we designed a consistent SMM calendar focused on educational, seasonal, and engagement-driven content. Each post was tailored to resonate with SMC’s audience while reinforcing credibility and care. These efforts were designed to work in sync, ensuring users who discovered the clinic through search were welcomed by an equally professional and approachable social brand. This campaign now stands among our most holistic creative agency work samples.
